Pay Per Click
Pay per Click (PPC) is a "pay as you go" system. You only pay when someone clicks on your advertisement. Pay per click advertising and marketing is a search engine marketing tool that requires you to pay every time someone clicks to your website from an ad you've placed in a search engine's results.
PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place. Doyen Solutions is a high-level specialist company dealing with Pay-Per-Click management. Our PPC management team specialise in competitive areas where it's traditionally been proven to be somewhat difficult to advertise on the search engines profitably.
The most popular PPC platforms are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter for MSN and Bing. Other PPC platforms available include Yell, Facebook and most recently Twitter which has begun to implement sponsored listings. Doyen Solutions will investigate whichever platform generates the most ROI for your paid search spend.
Doyen Solutions approach to PPC advertising focuses on conversions. We establish with each of our clients what they want to achieve from a paid advertising campaign. We then have a short testing phase for the campaign (for high volume traffic searches usually this test period can usually be completed in one month) during which time we test, measure and optimise the campaigns so as to establish actual Cost Per Acquisitions for the campaigns which we will then aim to improve further. We are then able to recommend a strategy to maximise the campaign's performance, which is further tested, analysed and optimised.
Pay Per Click is a great way to drive traffic immediately, test your market, test your keywords, and provides the data needed to optimize your natural/seo campaign as well.